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New York International Franchise Fair Welcomes 101st Namsan Tonkatsu, the Authentic Korean Cutlet

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New York International Franchise Fair Welcomes 101st Namsan Tonkatsu, the Authentic Korean Cutlet

May 27
00:48 2023

May 26th, 2023 – The highly anticipated New York International Franchise Fair is set to take place from June 1 to June 3, 2023, at the prestigious Korean Pavilion within the Jacob K. Javits Convention Center. Among the esteemed participants, the renowned brand, 101st Namsan Tonkatsu, will showcase its mouthwatering creations. Founded 25 years ago at ‘101 Namsan Street,’ a popular tourist destination in Seoul, the capital of Korea, 101st Namsan Tonkatsu has emerged as a symbol of handmade excellence in the realm of pork cutlets. Setting itself apart from the traditional Japanese pork cutlet, this delectable delicacy promises a superior taste experience. With its generous portion size, irresistible crunchiness, and a uniquely sweet sauce poured over the pork cutlet, 101st Namsan Tonkatsu offers an unforgettable gastronomic adventure.

The star attraction on the showcase menu is the ‘Namsan King Pork Cutlet,’ prepared by delicately beating unfrozen pork with a hammer to create a thin, tender layer coated in breadcrumbs and expertly fried to perfection. In addition to this signature dish, patrons can indulge in a variety of other tempting options, including spicy pork cutlet, cheese pork cutlet, curry pork cutlet, and an array of tantalizing tteokbokki dishes.

With 54 stores currently operating in Korea, 101st Namsan Tonkatsu has experienced a remarkable growth rate of 59% annually, making it a beloved culinary choice for locals and tourists alike. In 2022 alone, more than 1.3 million customers visited the restaurants, and by 2024, the brand anticipates reaching a cumulative customer count of 20 million.

To enhance your experience at the event, the organizers are currently running a special event where attendees can apply for a pre-consultation by sending an email to [email protected]. Upon requesting a pre-consultation, participants will receive brand introduction materials along with a promotional code for free admission to the exhibition.

For more information about SMJ Company, go to

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Media Contact
Company Name: SMJ Company Inc.
Contact Person: Chun Mi Young
Email: Send Email
Country: South Korea