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Kole Royale Signals Time for Black-Owned Business in the Luxury Watch Market

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Kole Royale Signals Time for Black-Owned Business in the Luxury Watch Market

May 11
09:42 2022
The California company is making waves with fresh, inspired designs in an industry that holds close to tradition.

Kole Samman founded Kole Royale to breathe new life, and bring a new audience, into the luxury watch market.

Most luxury watches speak less to their wearers’ individuality and more to the club they’re a part of. The big labels play it safe with conservative designs and their watches have become better indicators of status than style.

Samman and his emerging black-owned business meticulously design each of their watches to make a statement. Heavily influenced by their home state’s laid-back aesthetic, Samman and team ensure every inch of their timepieces — like the Venice Stardust, the Malibu Savage and the Laguna Drip — evokes their Southern California roots.

With a style that demands attention and an affordable product that doesn’t compromise on the high quality enthusiasts value, Kole Royale hopes to reach a broader market while staking their claim among longstanding competitors. Samman is marketing his watches beyond the traditional “men in suits” segment, bringing in the new remote professional, the fashion focused, and anyone else interested in wearing a little piece of the Golden State on their wrist. Keeping an eye trained on current trends in the fashion world and adapting to recent paradigm shifts, his designs reflect a new work-life relationship and, for many, evolving tastes.

Though the home base and laid-back vibes are 100% rooted in California, Kole Royale is reaching out to new and long-time watch hobbyists around the world, supported by a global team. Because wherever their customers are, Samman and crew believe everyone deserves a little piece of Southern California sunshine.

Media Contact
Company Name: Kole Royale
Contact Person: Kole Samman
Email: Send Email
Country: United States